AsReader, Inc. exhibited at the annual exhibition Retail Technology Show (RTS) in London
AsReader, Inc. exhibited at the annual exhibition Retail Technology Show (RTS25) held at ExCel London in the UK Wednesday April 2 to Thursday April 3, 2025. The show attracts CEOs, MDs, Operations Directors, Marketing Directors, and Heads of eCommerce, Payments, Technology, IT, Loss Prevention, and Customer Experience from leading retailers and brands from the EU, the United Kingdom and beyond. This exhibition attracted many visitors from all over the world, including the US, Europe, the Middle East, and Asia.
Click HERE for a ‘YouTube Short’ Recap of AsReader at RTS25
2025 was AsReader’s second year of attendance, and this year, three people from the North American headquarters exhibited — Paul A. Whitney, Kris Doane and Jay Haldors — to show the new technology to decision makers at top brands around the world. The stand was busy for the entirety of two days, with visitors continually expressing interest in the technological applications to their businesses.
New 2D code “AsCode”
The two-dimensional code “AsCode,” which was announced at the end of last year and was exhibited at the exhibition for the first time in the UK, is a next-generation code that can be used for a variety of purposes, such as price control, expiration dates, inventory control, customer data analysis, and logistics tracking, by efficiently organizing and managing data as needed.
A demonstration of reading a large amount of data at once was met with amazement and high praise from visitors. This technological innovation has shown the possibility of significantly improving business efficiency.
“AsCameraX” reads barcodes using your smartphone camera
In addition, AsCameraX, which uses a smartphone camera and does not require any special equipment, demonstrated its capabilities by reading 1D and 2D barcodes attached to a small rotating stand at high speed.
Smartphone-mounted RFID reader “AsReader GUN-Type”
Fast and accurate RFID Inventory were on hand in the form of AsReader’s GUN-Type ASR-L251G & PADDLE-Type ASR-P252B are the kings of inventory management. With a sleek new design, this best seller is the epitome of inventory management and can scan over 1,100 tags per second at a distance of up to 40 feet (12m).
Wearable RFID reader “RecoHand”
Continuing from last year, “RecoHand™” (powered by TEIJIN FRONTIER) is a wearable UHF band RFID reader worn on the hand/finger.
This product was born from the reverse idea of realizing precise reading of only nearby UHF RF tags, and will greatly contribute to the efficiency of sorting and picking work.
This technology that confines radio waves and offers 1:1 touch reads never possible before. The glove is made from the same material as a golf gloves, and was put to use by the Japanese government two years ago. Employees learned to scan bins by running their hands across products, and while grabbing the items, so that they’re able to read it simultaneously, saving time. Used at hospitals’ warehouses for first responders and COVID-19 response, the Japanese government reported that using RecoHand more than doubled their productivity speed.
RecoHand was a finalist for the Best New Product of 2024 award, and was hailed by RFID Journal as “an engineering win” for technology.
RecoHand works well with the new “Locus Origin” robot, which also shown at NRF in New York in January. The AMR links with RecoHand’s RFID technology to create a state-of-the-art warehouse management system with a new approach to improving logistics efficiency and automation.
Point of Sale (POS) technology through RFID
AsReader offers three sizes of POS technology with RFID: large, medium and small;
Large: RFID POS Checkout technology continues to evolve with a large antenna tub with special shielding that keeps the reads to exactly where users want it. This tub is for self-checkout for shopping baskets.
Medium: AsReader’s new Desktop POS reader can read at checkout when a person is folding the clothing, for example, putting it neatly into a bag.
Small: AsReader’s Smart Jewelry Tray monitors all items going onto tray and coming off, thereby enhancing tracking, traffic and can identify stronger appeal items without relying solely on sales data. Due to this technology, the future of inventory for jewelry is RFID and AsReader shows how a stealthy RFID Reader located inside the jewelry tray can “watch” the items as they go on and off the tray for a customer.
