Management Philosophy

The motivation behind our existence is to implement IT solutions that fully satisfy the expectations of all our customers and partners. We strive to contribute to the ongoing progress and development of mankind and society.
  • 1. We endeavor to utilize our IT skills to build trust and provide satisfaction to all our customers and partners.
  • 2. We endeavor to meet our customers’ and partners’ expectations in a timely and efficient manner.
  • 3. We strive to use new IT techniques and innovations to provide our customers and partners with the most up-to-date solutions.

The motto of Asterisk / AsReader®
…is the creation of a “smile”.

“Digital transformation.”
“DX” for short.
To promote digital technology, the flow of DX is what is intended to bring to the world.
Now, in the wave of the epidemic of DX, and making the functions and systems of the idea, originally there are many current situation is also to be forced complicated to work that does not work in the digitized.
As a result, I think we sometimes reverse and also say the results have been derived from the original purpose for the company?
In order to help management effectively, rather than simply make the functions of the system, and it is important to capture the essence of the purpose asterisk is considered.
The purpose is, “the company be profitable”, “to become a bridge between the customer,” “that the efficiency of the business,” “be visualized,” “possible to improve the service level,” “improve the quality” ….
According to the respective purposes, if it is possible to build a relationship of trust in accordance with the vector of the company and its employees, “smile” is or would not come out naturally.
IT, IoT, image recognition, neural networks, AI, VR …
We will continue working on a variety of techniques, but I think that is in its underlying it is one.
Asterisk & AsReader will help that your company to “smile.”
In order to contribute to the advancement of human society.

Noriyuki Suzuki

Noriyuki Suzuki, CEO and President of Asterisk, Inc. and AsReader, Inc.
AsReader, Inc. specializes in AutoID, particularly mobile Barcode Scanners, RFID Readers/Writers, and all things Automatic Identification and Data Capture (AIDC). AsReader, headed by COO Paul Whitney, is an Oregon Corporation and a wholly owned subsidiary of Asterisk, Inc. of Japan. Asterisk was founded in 2006 by charismatic CEO Noriyuki Suzuki and is headquartered in Osaka with additional offices in Tokyo, Kyoto, Shiga, and Nagoya in Japan, Dalian and Shenzhen in China, and Portland, Oregon in the U.S.A. The company went public on the Tokyo Stock Exchange in 2021 (TSE:6522). Major clients include manufacturers Toyota and Kawasaki, retailers Tokyu Hands and Aoyama, over 350 hospitals worldwide, a household-name beverage and snack logistics/transportation company in North America using over 20,000 AsReaders, and well-known package delivery companies in Japan using over 30,000 and 80,000 AsReaders each.

Offices / Affiliated companies

AsReader, Inc.
U.S. Head Sales Office
111 SW 5th Ave., Ste 3150 Portland, OR 97204-3656 U.S.A.
Toll Free (US+Canada): +1 (888) 890 8880 / Tel: +1 (503) 770 2777
AsReader, Inc.
Billing Address
6663 SW Beaverton Hillsdale Hwy., PMB 314, Portland, OR 97225-1403 U.S.A.
Tel: +1 (503) 770 2777 (x102) / Fax: +1 (503) 770 2770
AsReader, Inc.
Co-Operations, 20049 SW 112th Ave., Tualatin, OR 97062-6895 U.S.A.
Tel: +1 (503) 770 2777 (x8)
Asterisk Inc.
Worldwide Headquarters
Shin-Osaka Dainichi Bldg. 201, 5-6-16 Nishinakajima,
Yodogawa-ku, Osaka-city, Osaka, 532-0011, JAPAN
Tel: +81 (0) 50 5536 1185
Asterisk Inc.
Tokyo Office
2F, Suitengu HS Bldg., 1-35-7 Nihombashikakigaracho,
Chuo-Ku, Tokyo, 103-0014, JAPAN
Tel: +81 (0) 50 5830 5393
Asterisk Inc.
Nagoya Office
6F, Nagoya Itochu Bldg., 1-5-11 Nishiki,
Naka-ku, Nagoya, Aichi, 460-0003, JAPAN
Tel: +81 (0) 50 5536 8731
Dalian Mingrixing Technology Co., Ltd.   R901, Heyi Building, No.6, Aixian Street,
Dalian High-tech Industrial Zone, 116023, P. R. China
Tel: +86 (0) 411 8445 8656
Dalian Mingrixing Technology Co., Ltd.  
Shenzhen Branch.
518 Bozhi Centre,Chentian Industrial Area,Xixiang Street,
Baoan District,Shenzhen,518126,China
Tel: +86 (0) 185 6576 8390

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