The motto of the asterisk is the creation of a “smile”.“Digital transformation. Short DX. To promote the digital technology, the flow of the DX is what is intended to bring to the world? Now, in the wave of the epidemic of DX, and making the functions and systems of the idea, originally there are many current situation is also to be forced complicated to work that does not work in the digitized. As a result, I think we sometimes reverse and also say the results have been derived from the original purpose for the company? In order to help management effectively, rather than simply make the functions of the system, and it is important to capture the essence of the purpose asterisk is considered. The purpose is, “”the company be profitable””, “”to become a bridge between the customer,”” “”that the efficiency of the business,”” “”be visualized,”” “”possible to improve the service level,”” “”improve the quality”” …. According to the respective purposes, if it is possible to build a relationship of trust in accordance with the vector of the company and its employees, “”smile”” is or would not come out naturally. IT, IoT, image recognition, neural networks, AI, VR … We will continue working on a variety of techniques, but I think that is in its underlying it is one. The asterisk, will help that your company is to “”smile””. In order to contribute to the advancement of human society.